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December 2012

How to boost foreign sales: Multilingual SEO

Posted by Annemieke, December 13 2012

So you have decided to expand your business abroad, and to start by having your website translated. An understandable strategy and one that will certainly get some results.

However, to future-proof your multilingual site and optimise traffic, you need to consider multilingual SEO. Even before starting on the translation of your website, it is essential to research your target market properly to avoid wasting time on having to re-write your copy later on. Conducting Multilingual SEO research ensures that all your copy and link-building efforts support your sales strategy.

Media Lingo generally takes your existing keywords as a starting point for multilingual SEO research. We then determine the goals and objectives for your foreign language site. We then start our research, taking into consideration the following factors when researching the best keywords for your website:

  • Keyword search volumes for similar, alternative and competing terms
  • Long tail keywords vs short tail keywords
  • Expected conversion rates and ROI for each keyword (particularly relevant when tying in with PPC)
  • Competitor keyword strategy

We can then help you implement the identified keyword in the Multilingual SEO strategy in the following areas:

  • Creating multilingual sitemap and navigation structure
  • Creating multilingual URL structure and anchor text for all pages
  • Meta data optimisation targeting keywords as identified in multilingual SEO research including descriptions, keyword strings and page titles
  • Localising source copy in line with multilingual SEO strategy
  • Localising Alt texts for all images
  • We will ensure that landing pages tie in perfectly with PPC campaigns and Organic search results
  • Localisation of blog posts, press releases and articles
  • Submit your blogs and press releases to the relevant directories and companies in your target market.

Media Lingo will supply the list of keywords with their variants and back-translations for future reference.


  Posted by Annemieke, December 13 2012
  Multilingual SEO, Translation, Website Translation